Thousands of people have put social bookmarking to powerful use for off-page optimization plus various marketing strategies. There seems to be no let-up with their popularity, especially for off-page SEO purposes. However, there are long-term strategic methods that can be used at the more heavy weight bookmarking sites. It basically is a matter of your particular business goals and perhaps what is attractive to you. Yes, bookmarks can be kept in your account at bookmarking sites, although they have become social centers for lots of people. You can designate tags (keywords) to your bookmarks, and that actually has SEO benefits but a great deal depends on the particular site.

A few of years, or more, ago social bookmark sites were ranking very highly in the Google results, and so many sites altered the link attribute from dofollow to nofollow – blame Google. The more well-known bookmarking sites were able to just kill the search results for their bookmarks. Who genuinely knows if Google had any influence over those powerful bookmarking sites and the nofollow relational feature. However it is intriguing, and we all realize how Google is or can be.

But you can achieve exposure when you take a more responsible approach to using social bookmarking sites. The majority of people who use them for backlinking tend to make very thin profiles that offer no value to the particular community. What you can do is simply write better profiles that at the very least look like they’re for real. More normal, non-spammy, profiles will not be deleted by the human reviewers – and that is why it’s wise to do it like that. This really is the best way to go for many good reasons, and you will have the opportunity to use them for effective bookmarking for a long time.

Also think about your ability to use the RSS feed functions available with a meaty profile with good content in it. That means you will be able to submit those feeds to RSS directories, plus they are able to get indexed. Consider the added benefit of more coverage for your links in those feeds. However, you do not want to annoy any feed subscribers by including too many links through the content.

There is a balance that you have to keep with the amount of content and different promotional methods in your feeds. The more you do that and actually do just a little bit of networking, you will gain more coverage and trust-rank, so to speak, at these sites. You can have a few minutes each day to spread your good will at these sites, and that will not take very long plus it is a good investment decision.

There is freedom inherent with working with bookmarking sites; so how well you make use of them is your business. The truth is a lot of IM marketers do not want to spend time with long-term strategic approaches. However, there really is power in that strategy based on the feedback we hear from those who use it.

More Articles: TryNoNo, Paint Zoom or Solar Generator